Think big. Act fast. Hit zero.

Those who lead the race to net zero stand to gain the most. At Rainmaking, we are defining and moving on transformative opportunities in collaboration with ambitious business leaders; helping them achieve outsized commercial and climate impact.

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Today’s challenges and opportunities

Lack of immediate and sustained climate action this decade will mean that it will not be possible to limit global warming to 1.5°C. An accelerating net zero transition will challenge existing business models and create opportunities for early movers.

How might you respond to create value, transform your organisation and raise the bar for competition?

The net zero why

“It’s as scary as it is exciting. If we fail to do enough during the decade of action, we will amplify the already irreversible damage done. The challenge necessitates change on a planetary scale; across systems, technologies, business models and propositions. This is where we see entrepreneurship acting as an enabler.”

Daniel Avery, Director Net Zero & Energy, Rainmaking

In order to manage, we must be able to measure

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76% of companies are unable to measure the full carbon footprint of their products and services. It’s less surprising when we consider their Scope 3 emissions, which are the hardest to measure and account for more than 70% of their total emissions. Often compounding the problem are the approaches and tools being used: Some 86% of companies still record and report their emissions manually using spreadsheets. This is not scalable or efficient. 

Our ambitions must now be backed up by our actions

In 2019, national pledges covered 10% of global emissions (29 countries). Just two years later, 78% of global emissions are covered by net zero commitments* (92 countries). At the corporate level, more than 2,000 companies have now pledged science-based emissions reduction targets, up from just 116 in 2015. That’s +65% year on year growth.

Such commitments are having a snowball effect. In the automotive sector, commitments by large automakers have resulted in a wave of auto suppliers following suit in their wake. They are wrapped up in each others’ supply chains so must all move together to have any chance of impact on scope 3 emissions.

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Our climate positive action can and should enable sustainable growth

Get the competitive edge in Net Zero 2

Between 2017 and 2020 in the US, sales of plant-based meat substitutes grew 16 percentage points faster than sales of animal meat. Globally from 2016 to 2019, electric vehicle sales grew by 26% annually, while conventional car sales dropped by 2% a year. A 28 percentage point difference. Consistently across sectors, climate positive products are outgrowing their traditional counterparts. If new growth is the objective, climate positive products must be in focus.

How we work with you

Net zero requires us to take bold moves, work with uncertainty and enter unfamiliar territory. This is our sweet spot. Talk to us to find out how we could help your organisation access transformative net zero opportunities.

Energy sector


Energy systems are rapidly transforming with renewable and decentralised energy, value chains are merging and disruptive technologies are emerging. This is the perfect time to innovate and place exciting bets.

Transport sector


Transport infrastructure and systems increasingly play an important role within the energy system. This is the perfect time to explore opportunities at the intersection of energy and transport.

Retail sector


Consumers increasingly demand low emission products and services. Radical new approaches can unlock big strides towards net zero. Now is the time to make these moves and lead your industry.

Other sectors


The impacts of climate change transcend sector divides, whether this be flooding for real estate firms or unknown risks for insurers. Each sector has a role to play, and we help organisations reach net zero in any industry.

A few partners we’ve helped

Radical new approaches can unlock big strides towards net zero. Now is the time to make these moves and lead your industry.