Takumi: Branded Instagram Creative at Scale

Challenge

How can we make it easy for brands to work with social media influencers to create brand advocacy campaigns on Instagram

Solution

We built a two sided platform – Takumi.com (smartphone app for influencers, managed service/ dashboard for brands and agencies) enabling large scale influencer marketing campaigns to be carried out efficiently.

Influencer marketing done the right way

Takumi is the leading Instagram influencer platform that makes it easy for brands and agencies to work effortlessly with large numbers of highly vetted influencers to produce highest quality Instagram campaigns and image assets.

Our vision is to build the dominant global Instagram influencer platform, leveraging our advantaged starting position, technology platform and unique approach.

Impact

Since launching in 2015, Takumi has grown to become the most active dedicated Instagram influencer/ content creator platform in the world, where over 600 brands have used our managed service technology platform across 2,000+ campaigns. With a team of c. 60 FTEs today and offices already open in London, Berlin and New York, we have an exciting opportunity in the coming years to expand our presence across key geographies and expand the service offering so that we can become the platform of choice globally for all Instagram influencer content creation. We aim to build a £100m+ revenue business over the next 4-5 years.

 

In the news

https://bdaily.co.uk/articles/2017/10/19/instagram-influencer-takumi-surpasses-1-000-campaignswith-new-global-expansion

https://econsultancy.com/blog/69507-why-jack-wills-and-other-fashion-brands-are-prioritisinginfluencer-content/

https://www.marketingweek.com/2017/08/31/all-bar-one-measures-impact-influencers/